The words “Sustainable and eco friendly” are definitely the latest buzzwords used by so many brands these days. But what are sustainable design practices, and how do they fit into sports product design?
According to The Oxford Dictionary, sustainability refers to “the use of natural products and energy in a way that does not harm the environment.”
So let’s break that down and look at in more detail, and how it relates to the sports product design sector.
1. Sustainable & Eco-Friendly Materials
One of the most significant changes in sports product design is the shift towards eco-friendly materials. There are fibres that are much more sustainable than others, such as Pure Merino Wool, Tencel, Bamboo, Modal and Hemp. Manufacturers are also using sustainable fabrics like recycled polyester, organic cotton, and even innovative materials like algae-based foams and recycled ocean plastics. These materials not only reduce the demand for virgin resources but also help divert waste from landfills and oceans. Furthermore, they often require less water and energy to produce, making them a more environmentally responsible choice.
2. Recyclability and Circular Design
Designing products with recyclability in mind has become a top priority for sports product designers. Whether it’s running shoes or yoga mats, manufacturers are making products that can be easily disassembled and recycled at the end of their life cycle. Keeping materials singular, rather than, for example; creating a new garment made from mixing recycled polyester with Merino wool will make the end of life prohibitively difficult to break down and recycle. A garment made of one hundred percent Merino wool will in contrast by easily recycled at the end of it’s life. Circular design principles ensure that materials are kept in circulation, reducing the need for new resources. Some companies have even introduced take-back programs, where customers can return their old products to be refurbished or recycled.
3. Energy-Efficient Production
Sustainable sports product design also encompasses energy-efficient manufacturing processes. Companies are investing in renewable energy sources like solar and wind power for their factories, reducing their carbon emissions. Additionally, innovations in production technologies are enabling the reduction of energy and water consumption during the manufacturing process, further minimising environmental impact.
4. Lightweight Design
Lightweight sports products not only enhance performance but also have a smaller carbon footprint. Reduced weight means less material usage and less energy required for transportation. Whether it’s cycling helmets, tennis rackets, or camping gear, designers are continuously seeking ways to make products lighter without compromising durability and performance.
5. Minimal Packaging
Excessive packaging is a significant contributor to environmental waste. Sports product manufacturers are now adopting minimalist packaging designs that use less plastic and cardboard. Some are even exploring innovative packaging alternatives like reusable or biodegradable options. This not only reduces waste but also lowers shipping costs and emissions.
6. Longevity and Durability
Sports products designed for longevity and durability are inherently sustainable. When a product lasts longer, it reduces the need for frequent replacements, conserving resources. Many brands are focusing on creating high-quality gear that can withstand the rigors of sports and outdoor activities, thus promoting a more sustainable consumer mindset.
7. Sustainable Dyeing and Printing
The dyeing and printing of fabrics can have a significant environmental impact due to water usage and chemical pollutants. Sustainable sports product designers are opting for eco-friendly dyeing and printing techniques that minimise water consumption and use non-toxic dyes, further reducing the industry’s environmental footprint.
8. Transparency and Ethical Practices
Transparency in the supply chain and adherence to ethical labor practices are integral to sustainable sports product design. Brands are increasingly sharing information about their sourcing and manufacturing processes, ensuring that their products are produced under fair and safe conditions. This not only benefits workers but also aligns with consumers’ values.
In conclusion, the sports product design industry is embracing sustainability as a core principle. By incorporating eco-friendly materials, recyclability, energy-efficient production, lightweight design, minimal packaging, durability, eco-friendly dyeing, and ethical practices, sports product designers are making significant strides towards reducing their environmental impact. As consumers, we have the power to support these efforts by choosing sustainable sports products and encouraging further innovation in this field. Together, we can ensure that our passion for sports doesn’t come at the expense of our planet.